In the last few days Webkinz front page is showing the following picture:
First of all I believe this and many other ads Ganz has are not legal in many countries See:
Wikipedia Advertising to children
Even if they are legal the ethics of this is definitely questionable (The answer to my opinion is clear: it is not ethical)
In addition this Ad is misleading and doesn't clarify that you don't get the gift box which is one of
the biggest deluxe memberships benefits.