Webkinz "$2 Deluxe Membership" in webkinz front page

In the last few days Webkinz front page is showing the following picture:
 

First  of all I believe this and many other ads Ganz has are not legal in many countries See:
Wikipedia Advertising to children

 Even if they are legal the ethics of this is definitely questionable (The answer to my opinion is clear: it is not ethical)

In addition this Ad is misleading  and doesn't clarify that you don't get the gift box which is one of the biggest deluxe memberships benefits.

In webkinzinsider (On of the coolest webkinz sites that exists) the response to this ad can be found in this thread